A powerful online resource, Gale Business: DemographicsNow connects users with a wealth of highly detailed demographic data on more than 24 million U.S. businesses and 206 million consumers—making it ideal for gaining consumer and market insight.

The product's superior reporting capability enables users to easily and rapidly produce a variety of compiled reports—both standard and custom—to help make informed and accurate decisions.

The demographics tool leverages Census data, consumer expenditures, retail spending, and Mosaic Lifestyle market segmentation groupings to helps users "crunch" data in easy-to-use report formats providing complete demographic information for any geographic territory—from a summary report to a comparison of up to sixteen different geographies within a single report.

An innovative new mapping tool allows users to map their business and residential search results to create custom geographies and view demographic variables in thematic coloring scales.

Gale Business: DemographicsNow Can Help:

• Choose a business location
• Research competitors
• Analyze market size
• Build direct marketing lists
• Profile current and potential customers
• Forecast trends
• Uncover consumer buying patterns
• And more