Gale Business: DemographicsNow
Instant access to demographic, business, and residential data
A powerful online subscription resource, Gale Business: DemographicsNow connects users with a wealth of highly detailed demographic data that spans the entire United States—making it ideal for gaining consumer and market insight for opening a business, finding an untapped audience for products/services, analyzing the shifts and needs of a given population, and much more. The product's superior reporting capability enables users to easily and rapidly produce a variety of compiled reports—both standard and custom—to help in making informed and accurate decisions. Providing data on more than 24 million U.S. businesses and 206 million consumers, Gale Business: DemographicsNow allows for basic or advanced searches on various different fields.
The demographics tool leverages Census data, consumer expenditures, retail spending, and Mosaic Lifestyle market segmentation groupings to helps users "crunch" data in easy-to-use report formats providing complete demographic information for any geographic territory—from a summary report to a comparison of up to sixteen different geographies within a single report. An innovative new mapping tool allows users to map their business and residential search results. Gale Business: DemographicsNow is available in two versions. The basic DemographicsNow includes demographics data, tools, maps, and 2010 Census data files, while the more expansive DemographicsNow: Business & People couples the basic product with business and residential data and reports.
Be an invaluable and complementary community resource for small business owners, salespeople, job seekers, entrepreneurs, students, researchers, community leaders, nonprofit organizations, as well as your library.
Support these audiences with Gale Business: DemographicsNow data, including: Demographics – information including income, housing, race, age, education, retail spending, consumer expenditures, and businesses by state, county, zip code, congressional district, metro CBSA, and more Businesses – individual company profiles from more than 23 million businesses, refined by company name, executive title, business type, number of employees, credit rating, and more People – from individual-focused data to large lists compiled from more than 206 million U.S. residents organized in 135 million households – by name, address, telephone number, or a variety of U.S. Census neighborhood data averages Maps – customizable, printable maps in a variety of views, such as road, aerial, or base. Allows users to review demographics, lists of businesses, and people that reside within these geographies
FEATURED REVIEW
"This product may be best suited for site analysis, economic development, and researching disposable income. Libraries may purchase national- or state-level data."
- American Reference Books Annual
Additional Details
subjects covered
- Business & Economics
- Demographics
- Small Business
Reviews & Testimonials
"Users easily are able to access robust, detailed US demographic data and find new ways of looking at markets...The DemographicsNow database allows users to identify trends and take advantage of business opportunities. Summing Up: Recommended. Lower-level undergraduates and above; general readers."
"DemographicsNow is clean, intuitive layout should appeal to all users seeking demographic data. Although this resource is designed for entrepreneurs and business students, its name reflects its broad appeal and comprehensive nature."
