Ensure that your library’s goals support households across the area you serve. Integrating powerful demographics, Gale Analytics adds value to existing data—from your library’s ILS and other electronic systems—unlocking key insights about your community. Customised reports better equip your library to target new populations, create new programs, advance your value to the community, and allocate resources more efficiently.


Gale Analytics offers applications that allow you to visualise data through maps, charts, and graphs.


Leveraging software from Alteryx, Inc., a leader in data blending and advanced analytics, as well as information from proven external data sources, like Australian Census and Experian’s Mosaic lifestyle segmentation, Gale Analytics provides ongoing access to detailed, customisable reports. You can map your patrons (and non-patrons) at the household level with demographic data - including lifestyle profiles, location, household consumption, length of residency, and more.

 

Leveraging data from the applications the Gale Analytics  dashboard gives users the ability to transform patron data, drill down into rich visuals, and create custom mailing lists. Embrace data-driven decision-making and unlock insights about your community today.

Learn how Gale’s Australian ambassador will use data to increase community engagement

About the Ambassador     |     Interview Transcript: City of Parramatta Libraries

Would you like to know more? Contact us and we can arrange a demo for you!

Apps

Gale Analytics On Demand: Collection Intelligence

Public libraries can easily learn how their community is using resources by blending unique checkout data with demographic and lifestyle information.

Gale Analytics On Demand: eBook and Audiobook Insights

Public library collection development tool to blend eBook and audiobook vendor data with the Mosaic lifestyle clusters, providing demographic insight into who you're serving.

Gale Analytics On Demand: Patron Profiles

Uncover who your patrons are (and aren't) so you can make data-driven decisions and drive meaningful outcomes aligned to library's mission and goals. Discover the types of patrons your library attracts easily and what types of users need better outreach with the actual percent in opportunity.

Experian’s data gives you a single, definitive view of the Australian adult population, their demographics, interests, activities and opinions and how to reach them: take a look at a preview

Platform Features & Tools

On-Demand Reporting

Make your data visual with charts, maps, and graphs on customized reports.

Mosaic® Lifestyle Segmentation

Understand patron data with household-based segmentation from Experian, which classifies Australian household neighborhoods into unique profiles.

Additional Analytical Support

Access analytical tools to create a service area, convert flat files (e.g., TXT or TSV) to accepted formats, and clean your data.

Interpret Data Quickly

With easy-to-run apps and a simple data upload, you can gain valuable insights about your patrons in minutes.

Ensures Patron Privacy

Designed to protect the privacy of individual patrons, addresses and circulation data are disassociated from patron names. All data is hosted on Amazon Web Services Australia, blended in this secure cloud environment, outputs go directly back to the library account.